CATEGORY GROWTH: HUMOR

I cannot stress enough how important Humor is in the retail market! Paper and stationery is one of the best ways to get humor across and it showed up in a BIG way across all

product categories between all 3 shows. Offbeat and oddly personal humor helps people of all ages communicate often difficult or cheesy sentiments with laughs and heart.

The Dolly Parton 9 to 5 movie reference (picture 3 below) and Mr. Rogers television reference (picture 9 below) appear to play on nostalgia. No matter the subject or item,

Humor is all that’s needed to sell any product.

上升期類別：幽默

我再怎么強調幽默在零售市場的重要性也不為過！紙制品和文具是呈現幽默的最佳方式之一，在三場展會上，它在所有產品類別中都有很大的表現。標新立異的和奇妙的個人幽默幫助所有年齡段的人們帶著歡聲笑語，交流那些通常困難的或是粗俗的文字。

桃莉·巴頓的電影《朝九晚五》和羅杰斯先生的電視似乎帶來了懷舊感。無論是主題還是產品，幽默是銷售任何產品所需要的一切。

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