TECH 2 PLAY

Digitisation has reached the toy sector, bringing with it new modes of play. Once a trend, electronic toys have become a constant. Consumer demand for playful technology is rising worldwide. Robots, drones, remote-controlled cars, virtual games and electronic learning toys are turning to modern technology and encouraging both children and adults to consider the opportunities afforded by digital tools.

玩耍科技

數(shù)字化進(jìn)入玩具行業(yè)，帶來(lái)了新的玩耍模型。一度成為趨勢(shì)的電子玩具已經(jīng)成為常態(tài)。世界范圍內(nèi)，消費(fèi)者對(duì)有趣的、可玩的科技的需求正在上升。機(jī)器人、無(wú)人機(jī)、遙控汽車、虛擬游戲和電子學(xué)習(xí)玩具轉(zhuǎn)向當(dāng)代科技，鼓勵(lì)孩子和成人思考數(shù)字工具帶來(lái)的機(jī)會(huì)。

TECH 2 PLAY

With electronic toys, consumers actively influence the way they play and interact with their toys through, for example, programming. The fun of playing is paramount with tech toys, awakening an interest in experimentation while also fostering curiosity and openness to new things– key traits for an active life.

玩耍科技

通過(guò)電子玩具，消費(fèi)者可以積極地影響他們玩玩具的方式和與玩具的互動(dòng)，例如，編程?？萍纪婢咦钪匾氖怯腥さ耐娣ǎ瑔拘褜?duì)實(shí)驗(yàn)的興趣，同時(shí)也培養(yǎng)對(duì)新事物的好奇心和開(kāi)放性——這是積極生活的關(guān)鍵特質(zhì)。

TECH 2 PLAY

Tech products provide an immersive play experience. Trends in Children’s products reflect the mainstream markets because children often want to emulate what adults can do and therefore tech trends and functionality are increasingly filtering down into the Children’s toy world.

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科技產(chǎn)品帶來(lái)了身臨其境的游戲體驗(yàn)。兒童產(chǎn)品的趨勢(shì)反映了主流市場(chǎng)。因?yàn)楹⒆觽兺ǔＯ肽７鲁扇说男袨?，因此科技趨?shì)和功能性越來(lái)越深入地滲入兒童玩具行業(yè)。

TECH 2 PLAY

Just as apps and tablets migrated to toy aisles, toy drones are taking new and cool features from adult versions. Technological advances in toy drones, such as live-streaming cameras that record mid-air stunts, make playing with them even more engaging and enable kids to refine their talents based on patience, hand-eye coordination and creativity, which are important skills developed through play.

就像APP和平板電腦遷移到玩具行業(yè)，玩具無(wú)人機(jī)也從成人版本中獲取新的吸引人的特色。玩具無(wú)人機(jī)的科技進(jìn)步，例如實(shí)時(shí)相機(jī)記錄空中表演，使得玩耍更加有趣，讓孩子們?cè)谀托牡幕A(chǔ)上完善他們的天賦、手眼協(xié)調(diào)和創(chuàng)造力，這些都是通過(guò)玩耍培養(yǎng)出來(lái)的重要技能。

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