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TREND GROWTH: MAPS & TRAVEL

上升期趨勢：地圖和旅行

Maps and Travel came in strong as a trend at this fair with some booth devoted exclusively to the theme. Item include wall art, pillows, totes, tea towels, functional wall, paper and stationery, calendars, and home accessories. This trend was represented by every major brand at the show. Included were world, state, and city specific maps. The art include watercolor, hand drawn, photography, as well as more specific road maps with an artful flair using color, icons including flowers, and landmarks.

展會上，地圖和旅行是一個強勢的趨勢，許多展位都專門展出了這一主題。產品包括墻面藝術、枕頭、手提包、茶巾、功能性的墻面、紙制品和文具、日歷和家居配件。展會上，每個大型品牌都應用了這一趨勢，包括世界地圖、州地圖和特定城市的地圖。這一藝術包括水彩、手繪、攝影，也可以是更加具體的街道地圖，以巧妙的方式使用顏色和包括花卉、地標在內的圖案。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢：地圖和旅行

Every brand had an individual perspective on the trend incorporating their signature look. Rifle Paper, for example, is widely known for their florals and incorporated them into state map wall art. When states were represented, California, Florida, and Texas were the top 3 and of the offerings, not all states were available. Photography was making a comeback in the form of journals and wall art with inspirational sentiments.

每個品牌都以獨立的視角看待這一趨勢，融入他們標志性的外觀。例如，Rifle Pape，將它們廣為人知的花卉融入到州地圖墻面藝術中。展出的州地圖中，加利福利亞州、佛羅里達州和德克薩斯州排在前三位，并沒有展示每個州的地圖。攝影風格以日記本和墻面藝術的方式回歸，帶有鼓舞人心的語言。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢：地圖和旅行

Black and white has a strong presence in this theme, which I believe is geared toward the male buyer or gift recipient. Of all the themes on display, the Maps & Travel trend

is likely to attract the masculine buyer more than any other trend presented.

Outside of the US, maps concentrated more on cities like Paris, Rome, Milan, and London

more-so than the actual country

這一主題，黑色和白色的存在感極強，我相信，這是面向男性買手或收禮者。在展出的所有主題中，相比于其他趨勢，地圖和旅行趨勢是最可能吸引男性化買手的趨勢。

美國之外，地圖更多地集中在巴黎、羅馬、米蘭和倫敦等城市，而不是實際的國家。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢：地圖和旅行

Globes are once again a rising item more in an artful, decorative way than educational. Examples include a cork globe with coloring option and push pins from Gift Republic, and

more colorful floral versions from Two’s Company. Additionally, every state in the US has a state flower, flag, and identifying feature whether a landmark or agricultural aspect.

Art can be created based on the identifying features of the state through a little research rather than being familiar with the actual location.

地球儀再次上升，更傾向于藝術化的、裝飾性的方式，而非教學風格。例如 Gift Republic展出的，帶有顏色選項和圖釘的軟木塞地球儀，以及Two’s Company展出的彩色花卉版本。此外，美國每個州都有州花，旗幟和識別性特征，像是地標或是農業特征。

藝術風格可以通過一點研究，基于州的識別性特征進行創作，而非熟悉的實際地址。

★文章來自《2019紐約國際文具展分析報告》。

★點擊此處，查看更多報告詳情:http://m.27679.cn/report/29.html

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