THE WOW EFFECT

Excitement, play and fun – the familiar lucky bag combines all of these.

Nothing fascinates children more than anticipation of the unknown. They like to shake and poke of such products in an effort to guess what might be inside this time. But many of these kinds of toys also conceal unexpected effects which can only be discovered during play.

Whether through water or heat, technical gimmicks or sophisticated mechanics – the toy is suddenly transformed into something very special and astounds with its additional play effect. Children love surprises and are only too delighted to be amazed.

驚喜的效果

常見的幸運袋結合了興奮、可玩性和趣味。

沒有什么比未知的期待更能吸引孩子。他們喜歡搖晃和戳這類產品，試圖猜測這次里面裝了什么。但是許多這類玩具隱藏了只有玩的時候才能發現的、意想不到的效果。

無論是沾水還是加熱，技術花招或是復雜的力學原理——玩具突然變成非常特別的東西，其額外的游戲效果是非常驚人的。孩子們喜歡驚喜，只會高興到無法言喻。

 

THE WOW EFFECT

The trend known as “The WOW Effect” encompasses products that intensify the fun factor with surprising gimmicks or whose true content is only revealed once the product has been unpacked.

Special features bring a look of wonder to children’s faces and heighten the fun derived from their toy. Astounding effects are achieved in many different ways – with hanging temperatures, water, technological gadgetry or transformations.

驚喜的效果

被稱為“驚喜的效果”的趨勢強調了產品通過令人驚訝的技巧加強趣味性，或是只有產品被打開時才會展現出來的真正的內容。

特別的產品會給孩子們的臉上帶來驚奇的表情，增加了他們從玩具中獲得的趣味。可以使用不同的方式實現令人驚嘆的效果——改變溫度，沾水、技術技巧或是轉換。

 

THE WOW EFFECT

The more HatchiBabies egg is moved, stroked and cherished, the more excited the baby nside becomes. It communicates through the shell and gradually pushes its way out of the egg continuing to develop, responding to loving care and affection.

Dinorex is slime with a surprise. s the name suggests, this product combines two popular children’s themes: slime and dinosaurs. 

Magical sculptures can be created with the Ice Princess Playmogram 3D. An immersive experience in the magical world of ice designing virtual ice sculptures with the help of the hologram effect on their smartphones or tablets.

驚喜的效果

越多地移動、撫摸和珍愛HatchiBabies蛋，里面的寶寶就變得越興奮。它通過蛋殼交流，逐漸從蛋殼中擠出來，繼續成長，回應關愛和喜愛。

恐龍傳說是帶著驚喜的黏液。就像名字一樣，這個產品結合了兩個流行的兒童主題：黏液和恐龍。

可以用《冰雪公主》的Playmogram全息3D投影創建魔法雕塑。通過智能手機或平板電腦上的全息圖像效果，體驗在神奇的冰雕世界中設計虛擬冰雕的身臨其境的感覺。

 

THE WOW EFFECT

Children love the surprise of unwrapping a toy and searching for rare or limited-edition versions, unboxing continues to be a bug trend. 2019 will see the trend taken to a whole new level with added play patterns and features that extend the elements of surprise by encouraging new ways to play with the toy.

This is done when the unboxing play becomes "part of the story," such as a secret decoder or unique packaging that transforms into storage or playsets, etc.

驚喜的效果

孩子們喜歡拆開玩具的驚喜，尋找稀有的或是限量版玩具，拆箱持續成為大趨勢。2019將會看到這一趨勢被提升到一個全新的水平，增加游戲圖案和特色，通過鼓勵新的玩具玩耍方式延展驚喜元素。

當開箱游戲成為“主題的一部分”，這一趨勢就完成了，例如轉換成儲物品或玩具組合的秘密解碼器或獨特的包裝等。

 

★文章來自《2019德國紐倫堡玩具展分析報告》。

★點擊此處，查看更多報告詳情:http://m.27679.cn/report/30.html

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